But, On Balance, We Seized The Marketplace.

You Have Got To Have Discipline And Focus - On The Customer And How You Run The Business.

Salads Was A Big Indicator Of That - There Was A Huge Market Out There For It. And Why Not Tap It? Some Of The Things We Are Doing Now Around The Globe Are Responding To Customers. It's Not Because Some Guy Sued You.

When You Raise Prices, You've Got To Make Sure You Get It To The Bottom Line. You Can Fritter It Away Because Of The Way You're Running The Business, With Maybe Not A Totally Disciplined Approach.

Playtime And Toys Are Good For Kids, Or They Wouldn't Buy Them. Mcdonald's Can Provide That Experience. And Having Dinner With The Family Is Good For Kids.

So Europe's A Big Driver. And At One Point, If The Euro Hadn't Devalued, They Would Have Been Making As Much Money As The Us With Half The Stores. Returns Were Higher.