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But Countless Studies Have Shown That A Cue And A Reward, On Their Own, Aren't Enough For A New Habit To Last. Only When Your Brain Starts Expecting The Reward--craving The Endorphins Or Sense Of Accomplishment--will It Become Automatic To Lace Up Your Jogging Shoes Each Morning. The Cue, In Addition To Triggering A Routine, Must Also Trigger A Craving For The Reward To Come.
-Charles Duhigg
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But Countless Studies Have Shown That A

Charles Duhigg
But Countless Studies Have Shown That A Cue And A Reward, On Their Own, Aren't Enough For A New Habit To Last. Only When Your Brain Starts Expecting The Reward--craving The Endorphins Or Sense Of Accomplishment--will It Become Automatic To Lace Up Your Jogging Shoes Each Morning. The Cue, In Addition To Triggering A Routine, Must Also Trigger A Craving For The Reward To Come.
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