Bill Gates' Success Factors For Microsoft 1.

The First Five Years Have So Much To Do With How The Next 80 Turn Out.

We've Got To Put A Lot Of Money Into Changing Behavior.

My Broad Sense Of This Is That Authors Like Smil Really Paint The Clear Picture, And Once You See That, It's Kind Of Oh, Of Course. That's Such A Primal Thing To All These Physical Services That We Take For Granted.

Microsoft Does Not Dominate The Software Industry By Any Stretch Of The Imagination. We Have Lots Of Very Able Competitors Who Keep Us Constantly Vigilant, And Sometimes They Beat Us To The Punch. Microsoft's Success To Date Is Based Solely On The Fact That People Like Microsoft Software.

...one Of The Most Inventive Forms Of Creative Capitalism Involves Someone We All Know Very Well. A Few Years Ago, I Was Sitting In A Bar Here In Davos With Bono. Late At Night, After A Few Drinks, He Was On Fire, Talking About How We Could Get A Percentage Of Each Purchase From Civic-minded Companies To Help Change The World. He Kept Calling People, Waking Them Up, And Handing Me The Phone To Show Me The Interest.