Avoid Overuse Of 'quotation “marks.”'

Carter Is The Best President The Soviet Union Ever Had.

Do Not Be Taken In By 'insiderisms.' Fledgling Columnists, Eager To Impress Readers With Their Grasp Of Journalistic Jargon, Are Drawn To Such Arcane Spellings As 'lede.' Where They Lede, Do Not Follow.

To 'know Your Place' Is A Good Idea In Politics. That Is Not To Say 'stay In Your Place' Or 'hang On To Your Place', Because Ambition Or Boredom May Dictate Upward Or Downward Mobility, But A Sense Of Place - A Feel For One's Own Position In The Control Room-is Useful In Gauging What You Should Try To Do.

If You Want To "get In Touch With Your Feelings," Fine, Talk To Yourself. We All Do. But If You Want To Communicate With Another Thinking Human Being, Get In Touch With Your Thoughts. Put Them In Order, Give Them A Purpose, Use Them To Persuade, To Instruct, To Discover, To Seduce. The Secret Way To Do This Is To Write It Down, And Then Cut Out The Confusing Parts.

We Are All Environmentalists Now, But We Are Not All Planetists. An Environmentalist Realizes That Nature Has Its Pleasures And Deserves Respect. A Planetist Puts The Earth Ahead Of The Earthlings.