At The Bbc We've Had Plenty Of

My Instinct Is To Assume That We Consumers Are An Inconsistent Bunch. We Like Competition If It Delivers Low Prices, But Grumble If It Delivers The Bad News That Prices Need To Go Up.

Even The 'today' Programme Involves A Balance Between The Worthy-but-heavy Items With The Worthless-but-entertainingly-light Ones.

Now I Can Broadcast To An Audience Of Several Million People On The 'today' Programme. I Can Talk About The Day's News. But On Radio, Believe It Or Not, We Have Notes And Scripts. And While We Might Ad Lib The Odd Wryly Amusing Asides, They Come At The Frequency Of A Suburban Bus. About One Every 90 Minutes.

We Are More Likely To Cheat If We See Others Doing So. We Tend To Conform To Accepted Norms Of Reasonable Behaviour, Rather Than Adhere To Strict Rules.

We All Know That Americans Love Their Statistics - In Sport, Obviously. And In Finance Too.