At Patagonia, Making A Profit Is Not

Everything We Make Pollutes. The Most Responsible Thing We Can Do Is To Make Each Product As Well As We Know How So It Lasts As Long As Possible.

There's No Difference Between A Pessimist Who Says, "oh It's Hopeless, So Don't Bother Doing Anything." And An Optimist Who Says, "don't Bother Doing Anything, It's Going To Turn Out Fine Anyways. Either Way, Nothing Happens."

The Future Of Yosemite Climbing Lies Not In Yosemite, But In Using The New Techniques In The Great Granite Ranges Of The World.

I Say The Last 10 Percent Of The Way To Perfection Takes So Much Of Your Life That It Isn't Worth The Effort. This Overzealous Attitude Is What Creates Religious Fanatics, Body Nazis, And Athletes Who Are Exceedingly Dull To Converse With.

Going Back To A Simpler Life Based On Living By Sufficiency Rather Than Excess Is Not A Step Backward.