All The Evidence That We Have Indicates

Become Aware Of Internal, Subjective, Subverbal Experiences, So That These Experiences Can Be Brought Into The World Of Abstraction, Of Conversation, Of Naming, Etc. With The Consequence That It Immediately Becomes Possible For A Certain Amount Of Control To Be Exerted Over These Hitherto Unconscious And Uncontrollable Processes.

Classic Economic Theory, Based As It Is On An Inadequate Theory Of Human Motivation, Could Be Revolutionized By Accepting The Reality Of Higher Human Needs, Including The Impulse To Self Actualization And The Love For The Highest Values.

A Person Who Makes Full Use Of And Exploits His Talents, Potentialities, And Capacities. Such A Person Seems To Be Fulfilling Himself And Doing The Best He Is Capable Of Doing. The Self-actualized Person Must Find In His Life Those Qualities That Make His Living Rich And Rewarding. He Must Find Meaningfulness, Self-sufficiency, Effortlessness, Playfulness, Richness, Simplicity, Completion, Necessity, Perfection, Individuality, Beauty, And Truth.

The Best Product Should Be Bought, The Best Man Should Be Rewarded More. Interfering Factors Which Befuddle This Triumph Of Virtue, Justice, Truth, And Efficiency, Etc., Should Be Kept To An Absolute Minimum Or Should Approach Zero As A Limit.

If Both The Physiological And The Safety Needs Are Fairly Well Gratified, Then There Will Emerge Love And Affection And Belongingness Needs, And The Whole Cycle Already Described Will Repeat Itself With This New Centre. Now The Person Will Feel Keenl