Advertising Says To People, 'here's What We've

The Secret Of All Effective Originality In Advertising Is Not The Creation Of New And Tricky Words And Pictures, But One Of Putting Familiar Words And Pictures Into New Relationships.

Too Many Ads That Try Not To Go Over The Reader's Head End Up Beneath His Notice.

Good Advertising Is A Happy Wedding Of Words And Pictures, Not A Contest Between Them.

I Think A Smart Woman Can Sell The Average Man Anything.

The Work Of An Advertising Agency Is Warmly And Immediately Human. It Deals With Human Needs, Wants, Dreams And Hopes. Its 'product' Cannot Be Turned Out On An Assembly Line.