Advertising People Who Ignore Research Are As

It Has Been Found That The Less An Advertisement Looks Like An Advertisement And The More It Looks Like An Editorial, The More Readers Stop, Look, And Read.

You Now Have To Decide What 'image' You Want For Your Brand. Image Means Personality. Products, Like People, Have Personalities, And They Can Make Or Break Them In The Market Place.

On The Average, Five Times As Many People Read The Headline As Read The Body Copy. When You Have Written Your Headline, You Have Spent Eighty Cents Out Of Your Dollar.

I Have An Inviolable Rule Against Employing Nepots And Spouses, Because They Breed Politics. Whenever Two People Get Married, One Of Them Must Depart - Preferably The Female, To Look After The Baby.

The Best Idea Is The Simplest.