Advertising Is The Rattling Of A Stick

A Thing Which I Regret, And Which I Will Try To Remedy Some Time, Is That I Have Never In My Life Planted A Walnut. Nobody Does Plant Them Nowadays-when You See A Walnut It Is Almost Invariably An Old Tree. If You Plant A Walnut You Are Planting It For Your Grandchildren, And Who Cares A Damn For His Grandchildren?

For If Leisure And Security Were Enjoyed By All Alike, The Great Mass Of Human Beings Who Are Normally Stupefied By Poverty Would Become Literate And Would Learn To Think For Themselves; And When Once They Had Done This, They Would Sooner Or Later Realise That The Privileged Minority Had No Function, And They Would Sweep It Away. In The Long Run, A Hierarchical Society Was Only Possible On A Basis Of Poverty And Ignorance.

It Was With The Last Revolution And The Coming Of Ingsoc (inglish/english Socialism) That The Latest High Learnt How To Keep Their Position Permanently - By Cultivating Ignorance Among The Other Classes And By Constantly Surveying Them Through The Thought Police. Part Of This Strategy Included The Maintenance Of A State Of Continual Warfare, Which Goldstein Discussed In The Third Chapter. The Three Major Powers Were Not Fighting This Perpetual War For Victory; They Were Fighting To Keep A State Of Emergency Always Present As The Surest Guarantee Of Authoritarianism.

If You Want To Keep A Secret, You Must Also Hide It From Yourself. You Must Know All The While That It Is There, But Until It Is Needed You Must Never Let It Emerge Into Your Consciousness In Any Shape That Can Be Given A Name.

Before The War, And Especially Before The Boer War, It Was Summer All The Year Round.