Advertising Is Just A Symptom, A Tactic.

Hope Without A Strategy Doesn’t Generate Leadership. Leadership Comes When Your Hope And Your Optimism Are Matched With A Concrete Vision Of The Future And A Way To Get There. People Won’t Follow You If They Don’t Believe You Can Get To Where You Say You’re Going.

The Only Real Help Is Self-help. Anything Else Is Just Designed To Get You To The Point Where You Can Help Yourself.

It's Easier To Love A Brand When The Brand Loves You Back.

We See What We Believe, Not The Other Way Around.

When You Delight The Weird, The Overlooked And The Outliers, They Are Significantly More Likely To Talk About You And Recommend You.