A Product For Everyone Rarely Reaches Much

Who Gets To Decide What You Want?

If You're Remarkable It's Likely That Some People Won't Like You.

The Brand Of The Future...is Patient, Consistent, Connected, And Trusted. The New Brand Is Based On The Truth That Only Comes From Experiencing The Product, Not Just Yelling About It. Word Of Mouth Is More Important (by A Factor Of 20) Than Tv Advertising, And The Remarkability Word Of Mouth Demands Comes From What We Experience, Not From Spin Or Taglines Or A Campaign Slogan.

Those That Spend The Most Effort In Search Of Shortcuts Are Often The Most Disappointed And The Least Successful.

If You Hear My Idea And Dont Believe It , Thats Not Your Fault Its Mine.