A Lot Of What We Are Doing

To Design Something Really New And Innovative You Have To Reject Reason.

One Thing Most People Don't Know Is That Steve Jobs Is An Exceptional Designer.

Its Difficult To Do Something Radically New, Unless You Are At The Heart Of A Company.

We’re Surrounded By Anonymous, Poorly Made Objects. It’s Tempting To Think It’s Because The People Who Use Them Don’t Care - Just Like The People Who Make Them. But What We’ve Shown Is That People Do Care. It’s Not Just About Aesthetics. They Care About Things That Are Thoughtfully Conceived And Well Made. We Make And Sell A Very, Very Large Number Of (hopefully) Beautiful, Well-made Things. Our Success Is A Victory For Purity, Integrity - For Giving A Damn.

Perhaps I'd Like To Design Cars, But I Don't Think I'd Be Much Good At It.