A Great Ad Campaign Will Make A

No Matter How Skillful You Are, You Can't Invent A Product Advantage That Doesn't Exist. And If You Do, And It's Just A Gimmick, It's Going To Fall Apart Anyway.

The Difference Between The Forgettable And The Enduring Is Artistry.

Advertising Is The Art Of Persuasion.

Imitation Can Be Commercial Suicide.

All Of Us Who Professionally Use The Mass Media Are The Shapers Of Society. We Can Vulgarise That Society. We Can Brutalise It. Or We Can Help Lift It Onto A Higher Level.